Troy Mullins Joins Lamkin As Brand & Product Ambassador

Posted by Andy Bell on 1st Feb 2020

Troy Mullins Joins Lamkin As Brand & Product Ambassador

Lamkin Corporation, leading manufacturer of premium golf grips signs World Long Drive competitor Troy Mullins as its newest brand and product ambassador to help promote the company’s products around the world, particularly the company’s new Calibrate lines, which she will help launch at the 2020 PGA Merchandise Show Demo Day held Tuesday, January 21 at Orange County National Golf Center.

Mullins has emerged as one of the most popular and recognizable figures in world of competitive long driving, having won her first World Long Drive event at the 2017 Mile High Showdown.  It was here that she broke the women’s world record for longest drive with a blast of 402 yards.  Mullins is still one of only four women to break the coveted 400 yard mark in competition.  A graduate of Cornell University, she is also passionate about education, as she owns and operates her own academic tutoring and homeschooling business in Los Angeles.

During 2020 competitions, Mullins will use the new Sonar+ Tour Calibrate, which features Lamkin’s pioneering Calibrate Technology, creating the most prominent reminder spine of any grip ever produced by the company.  It helps optimize hand placement, club face awareness, control and feel, for better shot making and lower scores.  Lamkin is expanding on the success of the popular Sonar lines by introducing Calibrate in two of its most popular models - Sonar+ Wrap Calibrate, Sonar+ Tour Calibrate, as well as the ST+2 Hybrid Calibrate.

“Troy is one of golf’s true rising stars, as beyond everything she’s accomplished on the long drive circuit she also has her sights set on making a run at the LPGA Tour,” says Bob Lamkin, CEO of Lamkin Grips. “Anyone who generates as much power and torque as Troy understands the immense benefits of having a grip that provides traction, comfort and durability.  With Lamkin grips she can go from 80% to 100% and have total confidence that her grip is working in sync with her swing to deliver the club head consistently and reliably.”